SEO report of outerbanksace.com

Outer Banks Ace Hardware Store

www.outerbanksace.com/

Outer Banks Ace Hardware - 6 locations feature: lawn & garden, paint, outdoor living, pet supplies, pools and spa, home decor, furniture, tools ...


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.outerbanksace.com/

Character length : 22

Title
Outer Banks Ace Hardware Store
Description
Outer Banks Ace Hardware - 6 locations feature: lawn & garden, paint, outdoor living, pet supplies, pools and spa, home decor, furniture, tools, beach gear
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Outer Banks Ace Hardware Store
description: Outer Banks Ace Hardware - 6 locations feature: lawn & garden, paint, outdoor living, pet supplies, pools and spa, home decor, furniture, tools, beach gear
url: http://www.outerbanksace.com/
site_name: Outer Banks Ace

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://outerbanksace.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Outer Banks Ace Hardware Store

Character length : 30

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0611000
Heading structure in the source code
  • <H2> MAY SAVINGS
  • <H2> Where’s My Ace?
  • <H2> MAY SAVINGS
  • <H2> MAY SAVINGS
  • <H2> MAY SAVINGS
  • <H2> Serving Since 1950
  • <H3> Savings
  • <H3> Mother's Day Sale
  • <H3> May Red Hot Buys
  • <H3> May Coupon
  • <H3> Locations
  • <H3> Outer Banks Ace Main Office
  • <H3> About Us
  • <H3> Pages
  • <H3> Customer Service
  • <H3> Careers
  • <H3> Connect With Us
Word cloud
  • savings12
  • store7
  • ace7
  • http6
  • outerbanksace6
  • www6
  • manager6
  • locations6
  • now4
  • save4
  • shop4
  • community4
  • mother's3
  • day3
  • manteo3
  • png3
  • outer3
  • always3
  • banks3
  • read3
  • sale3
  • jpg3
  • coupon3
  • red3
  • buys3
  • hot3
  • corolla2
  • april2
  • online2
  • phone2
  • people2
  • rewards2
  • hawk2
  • kitty2
  • grandy2
  • avon2
  • nags2
  • departments2
  • head2
  • home2
Keyword matrix
wordtitledescriptionsheading
savings
store
ace
http
outerbanksace
www
Two Word cloud
  • may savings4
  • store manager3
  • hot buys3
  • kitty hawk2
  • more savings2
  • shop online2
Three Word cloud
  • savings save now2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
3.40
Flesch Reading Ease
77.50
Coleman Liau Index
11.00
Automated Readability Index (ARI)
2.00
Dale–Chall Readability
8.30
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
2966
Number of words
650
Number of sentences
172
Average words per sentences
4
Number of syllables
964
Syllables in words
943
Average syllables in words
1.48
Number of words in first three syllables
116
Percentage of word / syllables
17.85
Words not in Dale-Chall easy-word list
334
Words not in Spache easy-word list
155

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.2 seconds have passed until the page started to load.
Loading time
6,460 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
80
Number of source domains
16
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.outerbanksace.com/.. /jquery.js?ver=1.12.4
  • http://www.outerbanksace.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.outerbanksace.com/.. /core.min.js?ver=1.11.4
  • http://www.outerbanksace.com/.. /widget.min.js?ver=1.11.4
  • http://www.outerbanksace.com/.. /position.min.js?ver=1.11.4
  • http://www.outerbanksace.com/.. /menu.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-includes/js/wp-a11y.min.js?ver=4.7.9
  • http://www.outerbanksace.com/.. /autocomplete.min.js?ver=1.11.4
  • http://www.outerbanksace.com/.. /widget.min.js?ver=2.1.3
  • http://www.outerbanksace.com/.. /avia-compat.js?ver=2
List of render blocking css files
  • http://fonts.googleapis.com/css?family=Oswald%7COpen+Sans:400,600
  • http://www.outerbanksace.com/.. /dashicons.min.css?ver=4.7.9
  • http://www.outerbanksace.com/.. /wunderground.css?ver=2.1.3
  • http://www.outerbanksace.com/.. /grid.css?ver=2
  • http://www.outerbanksace.com/.. /base.css?ver=2
  • http://www.outerbanksace.com/.. /layout.css?ver=2
  • http://www.outerbanksace.com/.. /shortcodes.css?ver=2
  • http://www.outerbanksace.com/.. /magnific-popup.css?ver=1
  • http://www.outerbanksace.com/.. /mediaelementplayer.css?ver=1
  • http://www.outerbanksace.com/.. /enfold.css?ver=58da8b9d35c15
  • http://www.outerbanksace.com/.. /custom.css?ver=2
  • http://www.outerbanksace.com/.. /gravity-mod.css?ver=1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.outerbanksace.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.outerbanksace.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.outerbanksace.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-includes/js/jquery/ui/position.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-includes/js/jquery/ui/menu.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-includes/js/wp-a11y.min.js?ver=4.7.4
  • http://www.outerbanksace.com/wp-includes/js/jquery/ui/autocomplete.min.js?ver=1.11.4
  • http://www.outerbanksace.com/wp-content/plugins/wunderground/assets/js/widget.min.js?ver=2.1.3
  • http://www.outerbanksace.com/wp-content/plugins/boombar//js/frontend-global.js?ver=4.7.4
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/avia-compat.js?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/avia.js?ver=3
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/shortcodes.js?ver=3
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/aviapopup/jquery.magnific-popup.min.js?ver=2
  • http://www.outerbanksace.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
  • http://www.outerbanksace.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.7.4
  • http://www.outerbanksace.com/wp-includes/js/comment-reply.min.js?ver=4.7.4
  • http://www.outerbanksace.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
580.71KB
Javascript minifying
You can save 19.5KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.outerbanksace.com/wp-includes/css/dashicons.min.css?ver=4.7.4
  • http://www.outerbanksace.com/wp-content/plugins/wunderground/assets/css/wunderground.css?ver=2.1.3
  • http://www.outerbanksace.com/wp-content/plugins/boombar//styles/frontend-global.css?ver=4.7.4
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/grid.css?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/base.css?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/layout.css?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/shortcodes.css?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/aviapopup/magnific-popup.css?ver=1
  • http://www.outerbanksace.com/wp-content/themes/enfold/js/mediaelement/skin-1/mediaelementplayer.css?ver=1
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/print.css?ver=1
  • http://www.outerbanksace.com/wp-content/uploads/dynamic_avia/enfold.css?ver=58da8b9d35c15
  • http://www.outerbanksace.com/wp-content/themes/enfold/css/custom.css?ver=2
  • http://www.outerbanksace.com/wp-content/themes/enfold/config-gravityforms/gravity-mod.css?ver=1
File size of all css files combined
568.50KB
CSS minifying
You can save 14.3KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
65.91KB
Gzip compression
Error! By using Gzip you can save 328B (50% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
22
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://tag.brandcdn.com/autoscript/Ace_Hardware_Outer_Banks.jsExpiry time is not specified
http://www.outerbanksace.com/.. /noise-for-light-background.pngExpiry time is not specified
http://www.outerbanksace.com/.. /feb_rhb_slide2-1-1210x423.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /feb_rhb_slide3-1-1210x423.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /feb_rhb_slide4-1-1210x423.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /huge-background-2.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /kitty-hawk-new-thumb-1.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-location-avon.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-location-corolla.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-location-grandy.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-location-manteo.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-location-nagshead.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /rhb_slide2_REVISED_LOCATIONS-1210x423.jp...Expiry time is not specified
http://www.outerbanksace.com/.. /rhb_slide3_REVISED_COMMUNITY-2017-1210x4...Expiry time is not specified
http://www.outerbanksace.com/.. /footer-background.pngExpiry time is not specified
http://www.outerbanksace.com/.. /ace-header-background.pngExpiry time is not specified
http://www.outerbanksace.com/.. /outerbanksace-headerlogo-glow.pngExpiry time is not specified
http://www.outerbanksace.com/.. /IMG_0186-e1518040564165-480x400.jpgExpiry time is not specified
http://www.outerbanksace.com/.. /cord-495x400.jpgExpiry time is not specified
http://www.google-analytics.com/plugins/ua/linkid.js60 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
5.35MB
Image optimisation
You can save 962.2KB (61% compression) by optimising the images below:

 Traffic

Alexa
14853422

 Website security

IP
192.185.141.131
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : MAY SAVINGS, ( 234px from top )
  • H2 : Where’s My Ace?, ( 234px from top )
  • H2 : MAY SAVINGS, ( 234px from top )
  • H2 : MAY SAVINGS, ( 234px from top )
  • H2 : MAY SAVINGS, ( 234px from top )
  • H2 : Serving Since 1950, ( 234px from top )
  • H3 : Savings, ( 458.15625px from top )
  • H3 : Memorial Day Sale, ( 787.65625px from top )
  • H3 : May Red Hot Buys, ( 1220.65625px from top )

 Typos

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